About us

Who we are

The company

Gantt NZ Limited was founded by Bruce Hudson in 2005 to provide strategic consulting and marketing solutions. In time, we have seen our objectives evolve with the marketplace, but the ideals and principles upon which we were founded remain the same.

About Bruce Hudson

Bruce HudsonBruce has spent the majority of his career in marketing and publishing. His work has been published around the world and translated into 14 languages. He has significant experience as a writer (Copy and technical), editor/subeditor, advertising sales, publisher, website developer, marketing strategist, typesetter, advertising production, photographer, creative director, pre-press and as a graphic designer. He has years of experience creating the marketing collateral that supports businesses - from press releases to websites to packaging and more. Bruce also has experience with radio and television in several capacities, from production to being interviewed, even animal wrangling (only twice). During Bruce's career, he has seen the marketing practices transform with the emergence of the internet (he created his first website in 1998), and behind the scenes from analogue to digital.

In 1999 Bruce started working at electronics manufacturer Navman (then called Talon technology) where over the next five years Bruce rewrote the way Navman produced their user manuals and marketing collateral. He introduced professional translation and efficient ways of getting the millions of words and thousands of pictures accurately into print, running a team of employees and a small army of contractors. He supported the creation of three new company divisions and introduced solid branding practices for Navman. He also introduced to Navman colour packaging, professional brochures, redeveloped their website and coordinated sponsorship which gave Navman huge exposure into the European and North American markets.

Of particular interest to Bruce are the ways to engage market more effectively and efficiently, in particular taking advantage of the synergies between traditional and online solutions. Today, he still gets emmense satisfaction when marketing solutions he works on impacts in a positive way.

Personally, Bruce's interests include racing yachts (lasers), Toastmasters (public speaking), hiking, chess and most racquet sports.

Where did the name Gantt come from?

Specifically, from Henry Laurence Gantt (1861-1919), who most famously invented the Gantt Chart - though we didn't choose the name because of that. We wanted a short name that was recognizable and Gantt's founder Bruce Hudson had long admired the work of Henry Gantt. In Hudson's opinion, Henry Gantt deserves wider recognition for playing a significant part in developing some management techniques that are often taken for granted today. Henry Gantt developed a social conscience philosophy for businesses and was a pioneer for modern management by being one of the first to develop performance payments. Read more on Wikipedia >>

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